Politico obtained a memo with the details of the Dem-sponsored poll:
Bullock enjoys a larger advantage on personal favorability, with 32 percent of voters giving him a positive rating, compared to just 17 percent for Hill. Still, in each case, a majority of voters registered no opinion or were neutral. Bullock is better known statewide, with 61 percent able to identify him, compared to just 50 percent who know Hill.
The memo, provided to POLITICO, argues that Hill has a problem with "upside-down" favorability.
"This is the third public poll that shows more Montana voters have an unfavorable opinion of former Congressman Hill than a favorable opinion of him," the Democratic Governors Association memo states. "Before nearly two-thirds of voters even know who he is, he's already seen as unlikeable by over half those who do."
The poll was conducted Oct. 2 - 4, and involved 500 voters. A Hill spokesperson thought the whole thing was bunk.
Current Gov. Brian Schweitzer terms out in 2012 and can't run again. The poll, incidentally, showed Schweitzer with a 56-percent favorability rating, highest among state officials.