Best New Car Dealer

Bitterroot Motors

Readers' Pick

It’s oddly endearing that Bitterroot Motors—the Missoula area mainstay since 1973—would buy local television ad time not to promote its sale of the month, but rather to introduce employees. There’s a new one every few months or so, where owner Kathy Ogren shows up on camera with a member of the Bitterroot Motors team standing next to her. Of course, the dealership won this category (again) not as much for its commercials, but for selling a variety of Ford, Toyota, and Scion models. With its sprawling mega-lot off Brooks Street, there appears to be plenty to keep Ogren’s staff busy. Bitterroot Motors: 3943 Brooks St.; 251-2525;

Finalists, Best New Car Dealer

2. Karl Tyler Chevrolet 3663 N. Reserve; 721-2438;

3. University Motors 3600 S. Reserve; 866-271-7452;

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