In today’s economy, success stories can be easily overlooked amid all the tales of failing businesses and displaced workers. But take a look at Boom Swagger,
the seriously steezy Third Street salon that ranked first among our readers this year. (Steezy: a combination of “style” and “ease” that seems to fit Missoula’s look as well as anything.) When a collection of talented stylists were left without a place to call their own after the restructuring of another local salon, they decided to band together and, under the direction of owner Carly Jenkins, open a new joint.
Aptly named after a famous Murder City Devils song, Boom Swagger brings a refreshing mix of cosmopolitan flare, down-home friendliness and neighborly charm (the Hip Strip salon often helps with local fundraisers). Boom Swagger celebrated its one-year anniversary in April, and can now set a Best of Missoula crown upon its perfectly styled tresses. Boom Swagger:
204 S. 3rd St. W; 830-3192; www.boomswaggersalon.blogspot.com
275 W. Main;
3. Roosters Men’s Grooming Center:
216 E. Main;