Best Women's Clothing

Betty's Divine

The recent Missoula Fashion Week made prominent something that local fashionistas have known about for a while: Our little mountain town might not be a designer hotspot, but we can make just as much of an effort to be stylish as anyone. Betty’s Divine, founded and owned by Aimee McQuilkin, is at the forefront of Missoula’s fashion scene. The boutique’s space on the Hip Strip stocks all kinds of independent and locally made vintage-inspired and hip new clothing. But the Betty’s brand goes out much further than the brick-and-mortar store; the business has made it a point to sponsor fashion-forward events like Dead Hipster Dance Party and the annual Project Selvedge contest. McQuilkin has also said that she’s passionate about putting money back into the community, and about paying her employees a livable wage and benefits. Now that’s a trend that should never go out of style. Betty’s Divine: 521 S. Higgins, 721-4777, bettysdivine.com

Finalists, Best Women’s Clothing


2. Cloth & Crown: 329 N. Higgins, 542-2626, clothandcrown.com

3. Apricot Lane: Southgate Mall, 721-2280, apricotlanemissoula.com


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