Jeremy W. Peters of The New York Times writes today in a front-page story about the phenomenon of medical marijuana advertisers generating much-needed revenue for newspapers, particularly alternative weeklies. Remarkably, as others have noticed, Peters avoids making any gratuitous puns in the article. The publisher of the Bozeman Daily Chronicle, however, isn't so lucky. (The Chronicle, clearly, isn't an alt weekly. It gets mentioned as an example of how dailies have also gotten in on this market.)
Also, if you read past the jump, you'll notice a certain local rag gets a mention. Here's a hit:
At The Missoula Independent, where medical marijuana advertising now makes up about 10 percent of the paper’s revenue, there is concern that the spigot may soon tighten.