Want another example? Cowan will appear at Fact & Fiction tonight for a book reading and beer tasting, making him one of the few authors to ever combine the words bar mitzvah, beer and book reading at a Missoula event.
The book itself tells the story of Shmaltz Brewing's 13-year evolution from "inside joke into a thriving and award-winning craft brewing company." His publisher goes on to describe it:
Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmother’s Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.
That hangover rating system could come in handy this weekend. In the meantime, see Cowan at F&F downtown tonight at 5, and then mosey over to The Rhino for an after party with several Shmaltz beers on draft.