The Roxy Theater's new marquee went up yesterday, marking the most dramatic moment of the vintage theater's recent restoration project. The art deco sign—cherry red with bright yellow lettering, and lined with neon—is based on the theater's original sign. Mike Steinberg, the Roxy's director and programmer, says he thought the original sign was destroyed in 1994, when the Roxy burned. But photos from the fire show that it's not the original. "We don't know where the original one is," he says. "It's another Roxy mystery."
Steinberg and his staff have been raising funds to restore the vibrant community theater back to its roots. They started a #Give37 campaign
to raise $37,000 (the Roxy was built in 1937), and that money will go to the new marquee and other art deco flourishes throughout the lobby, and etched-glass doors with brass handles. Steinberg says they're trying to reach the goal by Sept. 24, which is when the Roxy celebrates its 80th anniversary with a big family-friendly party, including screenings of Pee-Wee's Big Adventure
and the original Snow White
, plus music from the Skurfs.