Best Missoula Instagram Account

Staff Pick

Black Coffee Roasting Co.’s Instagram feed goes way beyond latte foam swirls. The account, which you can find at, is inspiring even if you’re a teetotaler when it comes to caffeine. BCRC co-owner Jim Chapman’s photos document life well lived and celebrate everything that’s gorgeous about western Montana. Recent posts include beautifully framed shots of hiking trails, glowing sunsets, starry evening skies and, of course, up-close views of luscious, chocolaty espresso pouring into mugs at Black Coffee’s Spruce Street shop. Chapman says he’s made the deliberate choice to not be strictly about product placement. “I really want it to be more about why we all live here,” he says.

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