Special Issues » Making Missoula

Betty's Divine

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In a beautiful historic building on the Hip Strip, a stone’s throw from the banks of the Clark Fork River, there exists a shop called Betty’s Divine. For 12 years now, Betty’s has strived to be the source of your favorite thing to wear. Maybe to you that is something traditional and Western-inspired, like a Cowichan sweater or a classic buffalo check flannel. Made in the USA, made for durability and helping you to look pretty rad while hanging out at the campsite or smashing the patriarchy.

Or perhaps you embrace the lifestyle culture of the new west, with it’s connection to river surfing, skateboarding and riding the snow; festivals and road trips. Betty’s has a damn fine array of dresses, denim, velvet and lace for your needs; whatever your age, whatever your vibe. Helping to bridge the two are a plethora of local and regional clothing, footwear and accessories... looking for a Monfuckingtana t-shirt to send to your Grandma? We’ve got you covered. Need a leather satchel so your boss takes you more seriously? We’ve got those too. Do you desire to wear a shoe made by hand right here in Missoula? Cross it off your list.

Or perhaps vintage is your jam? Did you know that within a room in Betty’s rear exists a nationally recognized selection of affordably priced vintage that is relevant to current fashion trends? Yep. Divine Trash Vintage eagerly awaits your arrival, yo.

Come visit us and have your mood elevated by our rockin’ tunes, our portly shop cat, inspiring and novel print and color combos, and authentic customer service.

509 S. Higgins

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